Mercedes-Benz A-Class Retailer Launch
Working with the UK Mercedes-Benz retail network was a demanding and rewarding experience. With the luxury automotive brand evolving greatly over the 15 years of service…
One of the most exciting developments was the launch of the platform that saw the new A-Class unveiled to the public, to significant fanfare and demand.
The launch campaign, created during my tenure as creative partner at Cooney Bains, utilised all marketing channels, presenting a more dynamic vehicle and a more ‘driver’ oriented approach.