On System Campaign
London Underground Customer Campaign
During my time as Creative Partner at CooneyBains, I was exceedingly fortunate enough to work on some truly phenomenal briefs. This customer communication for TFL being one of my personal favourites.
Bringing the joys of the Pink Panther and his cohorts; the Inspector and Deux Deux to london, to show that the Tube services are so much better than before – and the Metro, of course!
The campaign ran across the network, with supporting radio – featuring that unforgettable accent!